Tips for choosing background music for marketing videos

Appropriate background music will help to support your marketing message. Wrong music will distract the viewers and make your video look unprofessional.

tips to choose background music for videos
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Tips for choosing proper background music for marketing videos

Formulate the goal of your video

Knowing the goal will help you to understand how the music can support your marketing message.

Define the mood

Do you want your viewers to feel happy, relaxed, pumped, uplifting, or sad?

Keep Background Music In The Background

Don’t use music that draw attention away from the video or overpowers the narration.

Background Music Examples

Average rating:

Buy Once, Use Forever

  • To use in personal or small business (up to 5 employees) promotional video, social media, podcast, presentation, free / student film, free app / game, and any media / online content not intended for sale.
  • To use in corporate promotional video, social media, podcast, presentation, tradeshow, point of sale, on hold, event, online / regional TV advertisement incl. political, and all revenue generating media, games and online content up to 1,000 sales.
  • To use in all revenue generating content with unlimited sales, feature film with unlimited distribution, TV/Radio show with nation-wide audience, and commercial TV/Radio advertisement.
Want a better price?
Build your own download bundle and save up to 75%
Add to Cart

Positive and uplifting royalty-free music with motivational and inspirational sound for corporate videos and marketing media visuals or presentations.

Average rating:

Buy Once, Use Forever

  • To use in personal or small business (up to 5 employees) promotional video, social media, podcast, presentation, free / student film, free app / game, and any media / online content not intended for sale.
  • To use in corporate promotional video, social media, podcast, presentation, tradeshow, point of sale, on hold, event, online / regional TV advertisement incl. political, and all revenue generating media, games and online content up to 1,000 sales.
  • To use in all revenue generating content with unlimited sales, feature film with unlimited distribution, TV/Radio show with nation-wide audience, and commercial TV/Radio advertisement.
Want a better price?
Build your own download bundle and save up to 75%
Add to Cart

Positive corporate royalty-free music with assertive and grand feel for an uplifting and motivational corporate video or commercial.

Average rating:

Buy Once, Use Forever

  • To use in personal or small business (up to 5 employees) promotional video, social media, podcast, presentation, free / student film, free app / game, and any media / online content not intended for sale.
  • To use in corporate promotional video, social media, podcast, presentation, tradeshow, point of sale, on hold, event, online / regional TV advertisement incl. political, and all revenue generating media, games and online content up to 1,000 sales.
  • To use in all revenue generating content with unlimited sales, feature film with unlimited distribution, TV/Radio show with nation-wide audience, and commercial TV/Radio advertisement.
Want a better price?
Build your own download bundle and save up to 75%
Add to Cart

Positive, motivational, and uplifting royalty free background music for corporate and small business videos with inspirational and confident feel featuring the mix of acoustic and electronic sounds.

Mind Your Target Audience

If you’re trying to reach a broad market choose the music that is neutral and broadly appealing.

Keep It Steady

Pick music with steady pace and no sudden changes in mood or instrumentation.

Keep It Current

Unless there is a good creative reason, use modern sounding music.

Use Loops

Combine individual loops to construct a custom soundtrack of specific length or desired instrumentation.

Get Proper License For The Music You Use!

Always obtain permission / license to use the music. Keep it on file for any possible copyright dispute.

Get your license from a music library that specializes in background music for marketing videos.

If you plan on uploading your marketing video to YouTube, make sure the license explicitly covers commercial YouTube use.

I also welcome you to listen to my top 10 best selling royalty free music tracks that appear in many corporate and marketing videos on YouTube and elsewhere.

More on music licensing:

5 Music Licensing Mistakes that Can Make Your Video Disappear
Read This Before Using “Copyright Free” Music In Your Marketing Video
Where To Find Legal Background Music to Use in Low-Budget Videos

Making lots of videos?

download unlimited royalty-free music for personal commercial use

Have a music licensing question?

Post it in the comments!

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Mik
About the author: Hi, I’m Mik. I make royalty free music for promotional videos, YouTube business vlogs, marketing campaigns, film, and more. All my music is available for licensing online with a simple royalty free commercial license. Buy once, download instantly, use forever!

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