YouTube flagged your video for using background music? Here are some common reasons why.
In this post I will be dispelling some very persistent myths about using copyrighted music as video soundtracks. Follow this simple guide to avoid potentially costly mistakes of using unlicensed music in your business and marketing videos.
I’ll start with one of the most common “suggestions” that I see often appearing in Yahoo Answers and in numerous blog posts around the Web.
Myth 1: I can use any music I like if I give credit or link to the artist’s Web site / iTunes
As a rule of thumb, you need to obtain permission from the copyright holder to use any copyrighted material. In case of music you need to secure the permission from both the composer / songwriter and the performing artist (or from the recording label and the publisher representing them). Giving credit or adding a link does NOT substitute for that permission.
If you want to use a commercial recording as a soundtrack for your video, you need to contact the copyright owner(s) and to negotiate what is called the “sync” license. This process is covered in greater details in this post: How To Legally Use Copyrighted Music in Your Video
One may argue that YouTube commonly allows uploading home-made videos with commercial music used as the soundtrack. However, note that YouTube addresses this issue by adding the ads to such videos and, therefore, allowing the copyrights holders to monetize on your video. Furthermore, that’s only possible when YouTube has the proper agreement with the publisher. If not, the chances are you’ll be getting the dreaded “Matched Third Party Content” notice from YouTube, as soon as YouTube’s Content ID system matches the track.
What about small and independent artists? Don’t they want the extra exposure if I use their music in my video?
While it’s true that many artists will be more than happy to give you the permission to use their music in return for exposure, you still need to ask.
Myth 2: I found the music on a “free download” site, so it must be free
I’m not going to spend much time on this one. Suffice to say, the Recording Industry Association of America certainly does not see this as a good excuse suing people left and right for using illegal file sharing. Yet again, you need to secure the permission of the copyright owner to be perfectly sure you are not infringing. The fact that someone uploaded the track to the file-sharing site does NOT substitute for the permission.
Myth 3: If I use the music in a non-commercial or non-profit video I can use it for free
If you’re not making money from your film or video, it does not automatically mean the copyright holder is going to share your passion. Even though, many artists, labels, and publishers may be willing to offer you better licensing (or even a free license) to contribute to your cause, you still need to ask first.
Myth 4: If I purchase commercial music I can use it for anything I want
If you purchase CDs or download commercial music from iTunes, that does not make you the owner of the music and does not give you any additional rights on top of merely listening to it for your enjoyment. The rules are especially strict (and very much enforceable) if you’re going to use the music in any business related context.
Myth 5: Royalty Free Music is copyright free
Simply put, no. Royalty free does not mean it’s free or has no copyright. It merely refers to ability to use the music without the need to pay royalties for recurring use. In fact, most royalty free music available for use in video and marketing is not free and you have to pay the license fee.
Read more: What is Royalty Free Music?
I am getting YouTube copyright claims for using royalty free music. Why??
As stated above, royalty free music is not copyright free. Many royalty free composers rely on YouTube’s Content ID system to monitor how their music is being used on YouTube. Whenever the system detects a match, you get a copyright claim.
Now, if you do have the license (that is, permission) to use the music you can easily remove the claim by contacting the music copyright owner (supposedly the one who gave you the permission to use the music) or by disputing the copyright claim with YouTube.
If you are getting the claims from a company called AdRev for a Third Party or AdRev for Rights Holder read more here:
Where can I get YouTube safe background music for my business or promotional videos?
If you’re in a crunch to find the music, your easiest option is to license the production royalty free music that was made specifically for video use. There are plenty of online royalty free music marketplaces, including this very site where I offer my own music.
In most cases, getting the music license is just as simple as buying any other thing online. Simply, pick the music that works for your project, pay the license fee, download, and use it in your video right away.
Few suggestions: Always read the licensing details to understand what usage is covered. If you monetize your videos opt for the license that explicitly cover YouTube commercial use. In this case, you will be able to remove any future copyright claims.
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